Mutual Feeling is a conceptual brand identity for a future-facing electronic music platform — a space where emerging artists and fans connect through live events, digital showcases, and community storytelling. Inspired by the emotional highs of live music and the visual culture of the underground scene, the identity captures the raw energy of the dancefloor with modular layouts, bold typography, and expressive textures.

This self-initiated project explores how branding can amplify not just a service, but a feeling. From social assets and merchandise to motion tests and a responsive web interface, the system flexes across platforms while staying rooted in a distinct, high-impact visual language — equal parts emotional and electric.