Soul Space is a conceptual wellness app designed to make mental health support feel approachable, personalised, and empowering. Built for anyone looking to take control of their wellbeing, the platform helps users track emotions, set goals, manage addictions, and journal their progress — all within a playful, supportive interface.

This project was an exploration in creating a brand that balances clarity and optimism. From character-led illustrations and a bold colour system to UX flows and campaign assets, every element was crafted to foster trust, reduce stigma, and invite daily use. Soul Space proves that mental health design can be joyful, inclusive, and effective — without feeling clinical or cold.